Privacy Policy

Ayuma (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit ayuma.framer.website (the “Site”) or use our services.

1. Information We Collect
   • Information You Provide: Account data (name, email, password); payment details (processed via Stripe—only last four digits stored); optional wellness preferences (class types, session notes).
   • Information Collected Automatically: Log data (IP address, browser, timestamps); cookies and similar technologies to remember your session and measure traffic.

2. How We Use Your Information
   We use your personal data to deliver and personalize our classes, process bookings and payments, and send transactional or promotional emails (you may opt out at any time).

3. Legal Bases (GDPR)
   – Contractual necessity: to fulfill service requests.
   – Legitimate interest: for analytics and security.
   – Consent: for marketing communications, which you can withdraw at any time.

4. Sharing & Disclosure
   We never sell your data. We share minimal information with service providers (e.g., Stripe, Mailchimp) solely to perform their contracted functions.

5. International Transfers
   Your data may be processed outside the UK/EU under appropriate safeguards, such as Standard Contractual Clauses.

6. Data Retention
   We retain your data for as long as your account is active plus 30 days after closure, unless a longer retention period is required by law.

7. Your Rights
   You have the right to access, correct, erase, or port your data, and to object to processing. To exercise these rights, email privacy@ayuma.studio. You may also lodge a complaint with the ICO (UK) or your local data protection authority.

Last updated: 21 July 2025